Lauren Klein is a social media and digital marketing strategist based in New York City. She is currently a freelance social and digital lead working within fashion, entertainment, media, and live events.
Previously, she worked at WME Fashion as an Associate Director of Social and Digital Strategy. You may know her as @nyfw, @fashionweek, or @made.
Freelance
2024 – Current
As a freelance social media and digital strategist, I have worked with clients such as FOCUS and YouTube.
At FOCUS, I am the Social and Digital Media Lead. I set and implement the strategy for social and manage the company’s website. I am also an on-site content manager and creator during FOCUS’s client runway shows.
During my time at YouTube, I produced and project managed videos with YouTube’s Marketing team on their ‘Yoodle’ initiative, which spotlights communities on YouTube.
WME Fashion (formerly IMG Fashion)
2018 – 2024
I started at WME Fashion (owned and operated by WME Agency)as a social media manager and grew to become a senior manager and associate director. My role was to oversee social, digital media, email marketing, and streaming for New York Fashion Week.
While at WME Fashion, I wrote and created original social and email content and brand partner content, and oversaw the redevelopment and launch of nyfw.com. I also implemented live streaming with WME’s propritary streaming platform and integrated a see-now-buy-now shopping product for viewers to buy runway items while watching the shows. I created WME Fashion’s social and digital ‘playbook’, which informed the social media managers I oversaw the tone and look of all social and digital media.
Additionally, I managed the division’s media partnership with Twitter and created additional streams of revenue through partnerships.
Endeavor
2015–2018
Almost immediatly after graduating college, I joined Endeavor (parent company of WME, IMG, and more) as an assistant and company floater. I joined Endeavor’s digital team in 2016, which oversaw all live events owned by Endeavor including, New York Fashion Week, Miami Open, Miss Universe and EuroLeague Basketball. I also became the company’s point of contact for Instagram, Twitter, and Snapchat, primarly working with Instagram and WME’s talent division.
Etc.
2013 - 2015
I always knew my goal was to work in fashion media. During college, I held editoral and fashion interships with Harper’s Bazaar, Elle Magazine, CR Fashion Book, and Nylon Magazine.
Stony Brook University
B.A., Journalism, May 2015
At Stony Brook University (SUNY), I studied journalism across broadcast, print, and digital media.
I was a staff writer, and evenutually culture editor, for The Stony Brook Press, our on-campus magazine. I also was the web manager and editor for the Alan Alda Center for Communicating Sciences.